Lyndsey's Favourite Business Books for 2018
Even after fourteen years of running my own businesses, I'm still learning. One way I do this is by reading. Business books, like the ones listed below, are a great way to expand your mind at the same time as relaxing.
I find that having a notebook close to hand is always a good idea so you can jot down any important points that you might want to come back to later. Read on to find out more about the books that have helped me over the years and ones that are on my reading list for 2018. What's on your list? Let me know in the comments!
Read and Loved
Book Yourself Solid - Michael Port
'The fastest, easiest and most reliable system for getting more clients than you can handle, even if you hate marketing and selling.'
OK, you need to get past the corny cover of this one that looks a bit dated I know, but it was a pivotal book for me back in the noughties when I was a freelance photographer. I remember thinking that the ideas in the book all sound great but there was no way I was going to say NO to customers. As soon as I did (say no that is) and learned to cherry pick my clients for being people I WANTED to work with, demand rocketed and I actually booked myself solid.
Small is the New Big - Seth Godin
'Stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring.'
A favourite of many books I own by this author, I leave this one in our guest room for when fellow entrepreneurs visit. You can dip in at any page and find a short, inspiring few paragraphs about a random topic that gets you thinking about your own business. I have had many light bulb moments with this one!
Want to get a flavour of what this book is about before you buy? 'Small is the New Big' was a blog post on Godin's website before the book was published and gives a good overview. Alternatively, you can buy it from The Book People for £7.99.
The Advertising Solution - Craig Simpson and Brian Kurtz
'Influence prospects, multiply sales and promote your brand.'
A lot of business books can be wishy washy but this one gets straight to the point with solid methods from the advertising greats. Recommended to me by a copywriter, this book by Simpson and Kurtz shares the wisdom of the world's greatest advertisers in actionable steps. A must if you are selling anything!
Available to buy from WH Smith for £14.99.
Deep Work - Cal Newport
'An inspiring collection of tools to wring every last drop of value out of your intellectual capacity.'
I have recommended this book to so many people, usually those who get easily distracted by the constant barrage of emails and social pings. Deep Work encourages us to focus and offers many ideas for how you can fit deep work time into your own life. It's an inspiring read that will encourage you to be brave and NOT reply to every demand.
The Entrepreneur's Book of Checklists - Robert Ashton
'The book to help you think of everything and do the right thing at the right time.'
I had this book when it was first published in 2004 and it is still relevant today. Each page is a checklist of 10 things to consider/do along a specific theme, such as '10 things to avoid at all costs', '10 people who might do your research for free', '10 things all good customers have in common' etc. Who doesn't love a list!?
You can buy a signed paperback copy of the book from Robert Ashton for £6.00.
The Lean Startup - Eric Ries
'How today's Entrepreneurs use continuous innovation to create radically successful businesses'.
My favourite book of 2017, I think it has played a large part in the success of the Photo Boards® brand. It's current and provides an easy to follow process, ensuring you spend time on the things that matter. Don't confuse a 'startup' with a new business owner, the lessons in this book can be applied to any new startup project, product or idea and no matter how long you have been in business, learning is the key to success.
Next on My List
Next on my list are the following books that I have purchased but not got around to just yet...
So Good They Can't Ignore You - Cal Newport
'Why skills trump passion in the quest for work you love'
I loved 'Deep Work' so much I had to get the previous title written by Cal Newport too, even though the title wouldn't necessarily grab me. It sounds a bit over confident, I'm quite happy for people to ignore me! The brand however is a different story, so I look forward to reading this one.
Ted Talks - Chris Anderson
'The TED guide to public speaking'
With more public speaking at events scheduled for 2018, I thought I would brush up on my story telling, loving this book so far and the references to some of my favourite ever TED talks.
Resonate - Nancy Duarte
'Present visual stories that transform audiences'
The large square format of this book promises to offer the information in a visual style. The glossy pages and diagrams make a refreshing change to most business books. I'm excited to see what I can learn!
Which are your favourite business books? Have any from my list caught your attention? Let me know in the comments!