Our story makes us unique
They say that great inventions are often born from a passion for creating something beautiful, or a need - a gap in the market for something useful.
Read our timeline below and discover the story of Photo Boards®, from the first seed of an idea to the essential piece of kit that it is today.
As a professional photographer of 15 years, Lyndsey James has worked with many boutique brands as a commercial photographer and launched one of the very first Photography & Styling e-courses from her Photocraft® school of Photography.
With the recent addition of Photo Boards to the Lyndsey James brand, Lyndsey now teaches her Photocraft workshops exclusively in person from her home county of Rutland, England.
A renowned name in the world of retail photography, Lyndsey also makes guest appearances at business and craft events and has spoken for Etsy, Folksy, Triumph, Time Inc, Enterprise Nation, CHA, Craft Central, Prima Magazine, Kirsty Allsopp and more.
Photo Boards® are awarded the Amateur Photographer Magazine Test bench Recommended award with 4.5 stars!!
We introduce our very first official Brand Ambassadors! Photographers who love to use Photo Boards inspire our followers with their beautiful photography.
We move to a bigger office and install new systems behind the scenes. Could we be getting closer to feeling organised?
We collaborate with Artist Helen Hallows to launch 2 new Photo Boards® designs.
Photo Boards® feature at The Photography Show at Birmingham NEC and are an instant hit with the photography press and lots of happy new customers. We book a stand for the 2019 show.
SNOW! Lots of snow causes courier chaos and late deliveries. Despite this, February is a crazy busy month.
A beautiful NEW website is launched with improved quick view function, improved Instagram feed and super useful new Collection view - allowing customers to view Photo Boards that are perfect for the season, view recommended boards for different uses and more.
The wishlist function gets an upgrade with customers now able to create a wishlist without a store account and share their wishlist with friends!
We introduce our exciting new REWARDS scheme to reward loyal customers. Customers can collect points as they spend, by participating in social actions or by sharing their unique referral link!
4 New Photo Boards® released in both 40cm and 60cm sizes.
Lots of happy customers discover Photo Boards® parcels under their Christmas tree!
Photo Boards® celebrates its first birthday!
FREE global shipping thresholds are introduced.
Popular 60cm designs have new 40cm siblings!
WEX Photo Video includes a Photo Boards POS display in their new flagship Whitechapel Store.
Work begins on exciting new Photo Boards® designs for Spring 2018.
Planning beings for a large Photo Boards® stand at the 2018 Photography Show.
Photo Boards gets another website makeover with some cool new functions and account login functionality for customers.
WEX Photo Video take on Photo Boards as a new product line in the UK's largest Photographic store and online. Exciting times for Photo Boards!
16 New Photo Boards® designs are launched for Summer, only some of them sell out in hours, Lyndsey might be getting better at guessing stock levels for popular designs!
Manufacturing is stepped up to mass levels, Photo Boards® start arriving on pallets instead of boxes.
A few famous household brand names become Photo Boards® customers and there is a good deal of dancing in the office.
An exciting month as the Photo Boards® brand name is officially trademarked and concept registered, the Photo Boards® name, concept and use of the phrase Photo Boards is exclusive to Lyndsey James!
Customer number 1000 orders Photo Boards®!
A new website is launched, replacing the original design. (phew)
The Photo Boards logo featuring the Registered Trademark ® symbol and LJ brand logo at the base.
After wrapping each Photo Board by hand with tissue paper, a delivery of 10,000 bespoke sized peel and seal bags arrives at HQ. Wrapping Photo Boards becomes a lot faster.
8 New Photo Boards designs are launched and sell out in hours.
Customer number 500 orders Photo Boards backdrops!! We can't keep up with ourselves, Lyndsey keeps saying 'but the website isn't finished yet!!' Customers don't seem to mind.
6 Weeks following launch, 6 new Photo Boards designs go on sale. The website is still very basic, there are no photos of Photo Boards in use.
10% of Christmas Day sales are donated to the homeless support charity Shelter, raising £300. Lyndsey decides to donate 1% of all future monthly web sales to charity.
After promising the 11th November as a soft launch date the website can't be empty! Phantom stock levels are added with extended delivery times and higher volumes of Photo Boards are immediately put into production.
Lyndsey's friend Suzy arrives to help wrap the 160 Photo Boards that were expected to take 6 months to sell. They drink prosecco and eat lots of cake, (it helps with the wrapping).
Just one week after Photo Boards go on sale the 100th Customer places an order! The first customers receive their Photo Boards and images of them in use start to appear on Instagram. As a result the @PhotoBoardsHQ Instagram account grows at an alarming rate.
After a solid month of further research the first Photo Board prototypes are created. 16 of the 20 test designs are deemed ready for sale after testing by Lyndsey. 10 of each design are printed and added to a very basic website.
Lyndsey excitedly shares the website with her online Photography students before it is complete, expecting that just one or two will purchase and trial her new Photo Boards creation. All 160 Photo Boards stock sell out in 24hrs.
After some research and creating prototypes, is becomes clear that a printed photo just won't get the results that are needed for pin sharp macro work. Lyndsey meets with her publishing contacts and discovers new texture reproduction technology. WOW! Photo Boards are closer to becoming reality.
Sometime in 2014...
Commercial Photographer Lyndsey James struggles to find beautiful replica backdrops for her client's photo shoots, so she makes and sources her own, filling her garage with beautiful pieces of wood, marble and her own painted creations.
In 2014 Lyndsey travels around Europe speaking at craft events for Etsy, meeting hundreds of creative designers & makers who all have the same problem. The idea for Photo Boards® is sparked. Research begins.